How to Remove Mascara Without Ripping Out Your Lashes (No Rubbing Required!)
Think you have to tug and scrub to get your mascara off? Think again. This lash-saving guide reveals the science-backed, gentle methods
Think you have to tug and scrub to get your mascara off? Think again. This lash-saving guide reveals the science-backed, gentle methods
Not all powders are created equal—understanding the difference between setting powder and finishing powder can be the key to a smoother, longer-lasting,
Think you're doing everything right for your skin? These seven common mistakes might be making your pores look larger. Discover what’s causing
From viral ice facials to biotech hydrogel wonders, discover the top five at-home face-mask trends of the past month—and learn how to
Discover the biggest skincare trends shaping 2025, from biotech breakthroughs to the wellness-skin connection—plus 5 must-try clean beauty picks from 100% PURE. Posted
Discover why sensitive skin needs a bespoke cleansing routine, learn which ingredients soothe and protect, and explore five 100% PURE cleansers to
From K-Beauty glass-skin serums and evolved facial mists to TikTok-driven innovations, explore the top beauty trends of the past 30 days—and discover
Discover what blue light really does to your skin, which ingredients you need to fight digital aging, and five 100% PURE products
Choose between 3 versatile foundation formulas for flawless, full-coverage Posted on May 10, 2025 Written by: 100% PURE® Summertime and the beauty’s breezy– our
Featuring fast-absorbing, potent ingredients for a more youthful eye area. Posted on May 9, 2025 Written by: 100% PURE® The difference between tired, drooping