5 Brightening Eye Creams

Introduction

Dark circles and under-eye puffiness are common skin concerns for many of us. Whether caused by lack of sleep, stress, or genetics, these pesky issues can make us look tired and older than we feel. Enter brightening eye creams: the targeted solution to reduce discoloration, fatigue, and fine lines. But what makes an eye cream the best eye cream for dark circles?

The right formula can work wonders by hydrating, de-puffing, and brightening the delicate under-eye area. We’ve rounded up our top picks from 100% PURE® that tackle these concerns while providing nourishing, natural ingredients that won’t harm your skin. Keep reading to discover the best under eye cream for all your needs!

Brightening Eye Creams That Really Work

When dark circles and puffiness make you look like you haven’t slept in days, a good eye cream can be a lifesaver. From hormonal fluctuations to lack of sleep, the causes of under-eye discoloration vary. The good news? With the right brightening eye cream, you can address multiple concerns at once and give your eyes the rejuvenation they need.

Here are our top recommendations for natural, cruelty-free, and effective eye creams that can help reduce puffiness, brighten dark circles, and smooth fine lines.

Best for De-Puffing
100% PURE™ Coffee Bean Caffeine Brightening Eye Cream
If you’re searching for a natural remedy to combat puffy eyes, this is the best under eye cream for the job. A triple-caffeinated blend with green tea and coffee cherry works together to boost circulation, reduce puffiness, and refresh tired eyes. This vegan, cruelty-free formula also includes rosehip oil and vitamin E to nourish and protect the delicate skin around your eyes.

Best for Dark Circles
100% PURE™ Yerba Mate Eye Cream
This lightweight, cooling formula is the best eye cream for dark circles, particularly for bluish and brownish undertones. Rich in caffeine and antioxidants from yerba mate and green tea, it helps improve circulation, reduce discoloration, and brighten the under-eye area. Plus, it’s perfect for morning use to get you looking bright-eyed and ready for the day.

Best for Fine Lines & Crow’s Feet
100% PURE™ Retinol PM Eye Cream
If fine lines and crow’s feet are your main concern, this best under eye cream uses gentle vegan retinol to boost collagen production while you sleep. It softens the appearance of crow’s feet and promotes skin renewal, making it ideal for more mature skin or those showing signs of aging.

Best for Deep Moisture
100% PURE™ Super Fruit Oil Nourishing Eye Cream
For deeply dehydrated under-eyes, this best eye cream provides long-lasting hydration and nourishment. Infused with acai, goji, and pomegranate oils, it delivers antioxidants and smooths texture, leaving your skin feeling refreshed and revitalized.

Best for Firming + Multi-Vitamin Benefits
100% PURE™ Multi-Vitamin + Antioxidants PM Eye Treatment
Packed with vitamins A, C, D, and E, this formula supports collagen and elastin for firmer skin. It brightens and firms the under-eye area while also reducing fine lines. Best used as a nighttime treatment to wake up with youthful, refreshed eyes.

What Makes an Eye Cream “Brightening”?

The best eye cream formulas for dark circles and puffiness often include key ingredients that target discoloration and promote skin health:

Caffeine: Improves circulation and reduces puffiness, giving eyes a refreshed appearance.

Vitamin C: Helps diminish dark spots and brighten dull skin for a more even tone.

Peptides: Stimulate collagen production for firmer, more elastic skin.

Antioxidants (like green tea & yerba mate): Help defend against environmental damage and reduce oxidative stress.

Hydrating oils: Keep skin supple, smooth, and nourished.

Brightening eye creams work best when used consistently with gentle application, proper hydration, and a daily skincare routine.

FAQs: Your Most Googled Eye Cream Questions Answered

What is the best eye cream for dark circles and puffiness?
The best eye cream for dark circles and puffiness should include caffeine to reduce swelling and improve circulation, like the 100% PURE™ Coffee Bean Caffeine Brightening Eye Cream.

Can I use a regular moisturizer instead of an eye cream?
While moisturizers can hydrate the skin, eye creams are formulated specifically for the delicate under-eye area, providing targeted ingredients like peptides, vitamin C, and caffeine that help with dark circles and puffiness.

How often should I apply under-eye cream?
Apply under-eye cream twice daily—morning and night. For maximum benefits, use a product with brightening ingredients in the morning and one with anti-aging properties at night.

At what age should I start using eye cream?
You can start using an eye cream in your mid-20s to early 30s, as a preventative measure to combat early signs of aging like fine lines, puffiness, and dark circles.

Do eye creams really work for wrinkles and dark circles?
Yes! The best eye cream for dark circles and fine lines contains ingredients like retinol, peptides, and antioxidants, which help to stimulate collagen, brighten skin, and smooth out wrinkles.

By incorporating the right brightening eye cream into your skincare routine, you can tackle dark circles, puffiness, and fine lines while giving your delicate under-eye area the nourishment it deserves. Choose from our top picks for the best eye cream from 100% PURE®, and watch your eyes look brighter, firmer, and more youthful!